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The cinch wrap was the catalyst that led charlene williams to launch the brand, cirqulate. The cinch has ignited a brand new genre of clothing line with dual sizing and special hidden details that tailors to flatter “every body.cirqulate gene, a shape shifting, gravity defying jean; silhouette, a collection that goes from day to night with sophistication and the cirqulate collection, an active fit line that shapes and shifts in all the right places. Realizing that shrinking waistlines is a universal desire for every woman, charlene has launched the cirqulate brand with appealing to every woman’s unique shape through a seamless fit that flatters.