Obama Campain's In-Game Ad Cost $44k

I told you October 14 about the first-ever case where a political ad was placed inside a console game. The Obama campaign placed a billboard ad inside the Xbox game Burnout Paradise. It emerged today that the ad cost $44,000. The question is: Was it worth it? After all, how many Burnout Paradise players are voters -- and how many are making voting decisions while racing? What did they get for $44,000? The answer: MASSIVE PRESS (according to Google as of this posting, more than a quarter of a million pages of publicity). (props to GamePolitics.com)