The consumer electronics industry is finally discovering what other industries have known for a long time: "Green" products sell. Recently, there has been a sudden surge in "GREEN CONSUMER ELECTRONICS PRODUCTS." But are they all actually good for the environment? (Hint: No.)
6:11 PM * PERMALINK * 3 comments
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Comments:
Green products sell great provided they cost that same as non-green products, and provided that they claim to be green. Marketers have learned again and again that people WILL NOT actually pay more for green - with the exception of an stastically insignificant group of hippies.
The benefits to the environment are fairly irrelevent. Green marketing is all about money. Appealing to people's belief that the environment needs help and that they do their part by saving .02 KW of power, thus saving one ant in the Amazon. If only everyone would buy green, we could save 6B ants, and the and the world's ant population could increase from 1 quadrillion to 1 quadrillian, 6 billion...and the world would be a better place...
I love the "made from real bamboo."
So lemme get this straight...you're taking a rare plant, one endangered Pandas need to survive, and putting it on your COMPUTER?
Bamboo is about as rare as the dandelion.
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