McDonald's Drinks In TV Product Placement = Fake!
If this doesn't ring clear as a harbinger of the Apocalypse, I don't know what does. A Las Vegas morning news program is now being paid by McDonald's for a product placement. That's right: Product placement on the news. But here's the best part: The McDonald's iced coffee beverages on the desk aren't even real. They're FAKE drink props with fake ice that doesn't melt, and they don't even contain a drinkable liquid.
2:50 PM * PERMALINK * 7 comments
Comments:
WHAT'S NEXT , A MILLER LITE, JACK, ETC ?
I fail to see the issue. The news has always had paid advertising and the traditional commercial is rapidly dying in the Tivo Age. Nearly all ads use mockups, melted ice and rings on the desk aren't appetizing just like spritzing water on the side of a cup for a close up is. To me Cisco's insipid ads in 24 with 3D GUIs for their firewalls are much more vile, but given your past entries on McD's I'm not surprised at your reaction. Imagine it's a Dell laptop with a simulated LCD since a real LCD doesn't hold up under studio lights.
That's not all that's fake. Have you taken a look at the smiles in the photo??
The scary part is, it's working. I could really go for a coffee right now. Curse you, subversive advertising!
Spell check dude--have you heard of it? The word is spelled Apocalypse, not Apocolypse.
Apokolypse, shmockolypse, the issue in the column is the fake coffee, not freakin' spell-check. I find the product placement rather humorouse...but would realllly be kool is to see their personal hygene stuff there tooo, like deoderant, a toothbrush with goo on it, a box of koteks, yougitthepicture, no? Opps, I didn't use spellcheckers.
"A fool and his money are soon parted..."
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