Esquire Mag Cover to Feature Electronic Paper
Esquire Magazine is planning to be the first magazine ever to use ELECTRONIC PAPER ON ITS COVER. Funded partly by advertiser Ford, and working with with E Ink Corporation (the people who make the screen for the Amazon Kindle), Esquire will create a cover where words and images scroll. On the inside cover, the electronic paper will be used for a full-motion ad pitching the Ford Flex Crossover. Some are complaining that the use of electronic paper -- often touted as a "green" technology -- is super wasteful when used for a disposal product like a magazine (especially when used to advertise a gas-guzzling SUV). It's not clear how they're going to handle the battery issue. The issue hits newsstands in September.
9:45 AM * PERMALINK * 11 comments
Comments:
I wonder how long it will take before someone hacks it so you can use it for your own personal gains?
It surely will cut down on the waist if someone can reuse it for their own
@anonymous
My thoughts exactly! I hope the issue is cheap enough to warrant multiple purchases for experimentation.
I'll be getting a half dozen copies for the exact purpose of hacking the thing. :)
-Anonymous Rex
I'm definitely going to be purchasing a copy for no other reason than to play with it :)
OLED BABY! Yeah. I can't wait for this tech to hit the household list.
thanks for sharing.
"It's not clear how they're going to handle the battery issue"
My guess is that they won't care. I certainly wouldn't listen to someone whining that I can't use OLEDs in my own magazine because my 99% paper magainze is not "green", according to some yahoo's definition.
I wonder sometimes whether the 'voice of opposition' actually exists in some cases, or whether authors assume there must be a backlash - so they invent fictional "voices of opposition" and report it as fact.
Who is complaining about Esquire using OLEDs?
How can it be "green" if it only outputs in b&w ;-)
badabingbadaboom
Seriously tho. Is there a link to how this e-paper works?
There is no battery issue. A charge is only needed to set the image. Once it's set, it's static until changed again.
Here's the wiki for epaper. http://en.wikipedia.org/wiki/Electronic_paper
uhm, guys. the 'battery issue' they speak of is about a physical battery i think. i realize that it's magnetic, but there is no legal right for being charged with battery [horrible pun? no.]
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