Wi-Fi Wants To Be Free
Public Wi-Fi hot spots have been popular for about eight years. During that time, companies providing the service have been groping about, trying to figure out how to monetize it. The dominant model to date has been to simply charge for it. Pay us $20 a month, and you can log in at any of our many locations.
But this week, a kind of "tipping point" has been reached, and now -- instead of being rented for a fee -- Wi-Fi will increasingly be given away to motivate customers to buy other goods and services.
Wi-Fi is now just like the FREE TOASTER that banks used to hand out for opening a new account.
1:10 PM * PERMALINK * 1 comments
Comments:
Free is difficult to control and monetize. To understand free you have to understand the essence of giving.
I try to explain that in my new book Strategy of Giving. And yes, the book is free!
www.strategyofgiving.com
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