New Site Offers Custom, Build-to-Order Cell Phones

A company called zzzPhone offers CELL PHONE HANDSETS YOU CAN CUSTOMIZE during your order on their Web site -- just like you do when buying a PC from Dell. You choose a "base model" and color, then hand-pick components like GPS, high-rez camera or additional storage. The company web site says "the three 'z's in 'zzzPhone' represent the Chinese characters for 'personal', 'exclusive', and 'expert.'" Unfortunately, in English, three "z's represent bordom and snoring.