Apple Disappoints Wall Street -- Unnecessarily!

I wrote a column a year ago in which I criticized Steve Jobs for both the timing and substance of his iPhone announcement. In that column, I said that "Jobs raised Wall Street expectations too high" and "made the mistake of specifying Apple's target of selling 10 million iPhones by the end of 2008."

Apple fans slammed my column in the form of thousands of e-mails, blog posts and columns questioning my mental health, IQ or ethics. One of the more polite critics, MacDailyNews, said that "If anything, Wall Street has so far greatly underestimated iPhone's impact."

Well, apparently not.

Whether Apple reaches, almost reaches or doesn't get anywhere near reaching its 10 million unit target is irrelevant. Announcing that target set up Apple to disappoint and robbed the company of a chance to beat expectations all around, which it certainly would have done.

In reality, the iPhone has been far more successful than anyone should have -- or would have -- expected. We're talking about a 1.0 product in a market entirely new to Apple. To have sold 4 million phones in just over six months in a mature market and competing against the likes of RIM, Nokia and others is, or should be, astonishing and impressive.

Instead, everyone is gnashing their teeth and either lamenting or explaining away what is generally perceived to be a "failure." And that's the trouble with Steve Jobs' "reality distortion field." It doesn't actually distort reality, just the perception of reality by those infected.

So let me say an obvious truth that I haven't heard anyone else say: All this "disappointment" and nervous chatter about Apple's iPhone numbers is the fault of Steve Jobs. He gets the credit for delivering such exciting keynotes, and he deserves the blame when those keynotes raise expectations too high.

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