The Raw Feed
Where technology and culture collide

Thursday, December 27, 2007

New Low In PR Headline Writing: 'Retards'

A press release sent out by 24-7PressRelease advertising a site with the URL www.ClickProfitJam.com USES THE WORD "RETARDS" IN THE HEADLINE. The full head is: "Computer *Retards* Make Money With Breakthrough Home Business Marketing System" -- which represents a new low in press release headline writing. I contacted Lead Traffic Jam CEO Jim Yaghi this morning, who confirmed that the press release is not a hoax, and that the headline is deliberate.

Comments:

Anonymous Anonymous said...

I assume they are hoping that any publicity is better than no publicity.

Thursday, December 27, 2007 8:24:00 AM  
Anonymous mark baard said...

disgusting!

Thursday, December 27, 2007 10:07:00 AM  
Anonymous Anonymous said...

spam.. sounds a bit like MLM to me

Friday, December 28, 2007 3:32:00 PM  
Blogger Kerry said...

Well now we know what the person really thinks of older people, no respect will come back to bite them one day.

Sunday, August 09, 2009 9:41:00 PM  

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