In-Game Ads, Online Ads Make Kids Fat, Sick

A new book called Generation Digital: Politics, Commerce and Childhood in the Age of the Internet by Kathryn C. Montgomery says that children have become a "coveted consumer demographic" by advertisers, who are bombarding them with subtle, sophisticated advertising for junk food in PC and console video games and on children's web sites. The ads stimulate cravings for junk food in kids, who are not sophisticated enough to understand that they're being marketed to. All this, she argues, contributes to the growing OBESITY EPIDEMIC. (props to Vegetarian Organic Blog)