The Raw Feed
Where technology and culture collide

Thursday, April 19, 2007

Product to Let Cell Caller Override Your Ringtone

A Southern California company won $7.7 million in funding from a pack of investors that includes Warner Music Group for a product that lets cell phone callers to OVERRIDE THE RINGTONES of the people they call with one of their own choosing. Called a "push ringer," the ringtone can include both audio and video, which the person being called can buy with a click of a button -- it makes ringtones viral.

Comments:

Blogger David Stefanini said...

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Thursday, April 19, 2007 8:56:00 PM  
Blogger Trever Shick said...

I can't see this as a good thing. Besides the fact that ring tones are annoying all around there are other issues. If the song has to be sent to the phone would that increase data fees for the receivers phone? Are marketers/advertisers going to use this technology to broadcast commercials over cell phones? How about profanity in songs being sent indiscriminately to parents with children. This is a nightmare.

Friday, April 20, 2007 9:23:00 AM  
Blogger Mike said...

It'll sure motivate people to set their phones on "silent mode" in public places, though.... -Mike

Friday, April 20, 2007 10:05:00 AM  
Anonymous Anonymous said...

I would cancel service with any carrier that allowed that kind of "service" (if you can call it that). There are so many issues with this idea that the odds of it taking off are very slim I'd say.

Friday, April 20, 2007 3:10:00 PM  
Blogger arhuaco said...

I will never use something like that :) He he he.

Friday, April 20, 2007 5:30:00 PM  
Anonymous Anonymous said...

The real obvious problem with this:

Someone uses it to call you. You hear someone's cell phone ringing, but you don't recognize the ringtone, so you don't do anything about it.

Surprise! It was your cellphone, and whoever called you probably won't be using a custom ringtone to call *you* anytime soon...

Saturday, April 21, 2007 9:46:00 PM  
Anonymous pam said...

I just heard of this thing this morning on the radio (big d and bubba) and at first I thought it may be a cute gag. But the more I consider all the problems it could also cause by the wrong type of ringtones at the very worst times, its going to have a lot of people outraged. Another question it brings to mind is that if it can force the ringtone information into your phone, once hackers get hold of it, what other information can they force into your phone using this? Or to take out of it? With so many using the data pod type phones as personal date books, keeping credit, checking etc info in them, isnt this a risk?

Monday, April 23, 2007 6:41:00 AM  
Blogger Mike said...

We'll have to see how this works, and whether "victims" get to choose whether to participate. If the callee has no control over it, there's gonna be trouble.... ; )

Mike

Monday, April 23, 2007 7:55:00 AM  
Blogger Cidman said...

I already know the ringtone I would force on everyone..."Hey ..it's me. Answer your f-ing phone!" One by one my friends would lose their job...heheheheheee!

Monday, April 30, 2007 5:58:00 AM  

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