New Calvin Klein Fragrance Aimed At Bloggers

Calvin Klein plans to unveil a new fragrance aimed at today's 13- to 25-year-olds (which the company calls the "technosexual generation" raised on computers, cell phones, iPods and -- if the ad is any indication -- porn). Called in2u, the product's bottle is "made from the same materials — white plastic and glass — recognizable in an iPod," according to an article in the New York Times, and the "name is written in the shorthand of an instant message." The article quotes the product's press materials as saying, "She likes how he blogs, HER TEXTS TURN HIM ON. It's intense. For right now." And, no, I'm not making this up.