Outdoor Video Ads Go Hi-Def

The Discovery Channel's famous outdoor video ads are going HIGH-DEFINITION. New ads in New York City bus shelters -- the first has already been installed at a bus stop outside Grand Central Terminal -- will showcase the channel's HD content. Nine additional screens are planned for Times Square, Penn Station and seven other high-traffic New York locations. All of them will be protected by bullet-proof glass. Most or all will also feature Bluetooth-based downloads of clips and reminders that pop up on your cell phone and urge you to go watch TV