Gadget Reads Road Signs (So You Don't Have To)

Siemens has invented in-car technology that looks for and READS ROAD SIGNS, then either interprets or acts upon them, so you can focus on what really matters (your phone call). A special camera captures video of, and an onboard computer with pattern-recognition reads, any road signs. If the system spots a speed limit sign, for example, it places that information side-by-side with your actual speed in a heads-up display, which floats in your field of vision in the windshield. You can also set cruise control to adjust your speed to the posted speed limit. They want to start selling these to car makers in two years.