Near the bottom of a bland "Memorandum of Understanding" press release issued yesterday by the British Broadcasting Corp. (BBC) and Microsoft, was a line that almost made me spray my beverage. BBC Director of New Media and Technology Ashley Highfield was quoted as saying, "Microsoft is... a key gateway to audiences that the BBC needs to reach through... hardware such as Xbox..." WTF?
10:07 AM * PERMALINK * 1 comments
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Comments:
The XBOX is a platform Microsoft is pushing as a Media Center Extender - essentually a set-top box replacement for every TV in the house. It's logical that BBC (and everyone else) wold want to provide smart-TV content through this platform...
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