The Raw Feed
Where technology and culture collide

Tuesday, July 18, 2006

Wal-Mart Launches Lame MySpace Competitor

Retail giant Wal-Mart wants to get into every business on earth, it seems -- including the social networking business. The company launched a COMPETITOR TO MYSPACE called "The Hub" -- a social networking site for teens. Unlike MySpace, however, the site notifies parents when their kids join and doesn't let teens e-mail each other (doesn't sound like a very social network to me). Wal-Mart censors any video posted deemed "profane, disruptive, unlawful, harmful, threatening, abusive, vulgar, obscene, hateful, or racially or ethnically-motivated, or otherwise objectionable" -- which is the stuff MySpace is made of. Everything posted on the site is shown to parents, who have the option of deleting it. Wal-Mart fully reveals its delusions about who might use the site and how they might use it with four sample posts -- obviously designed by middle-aged people who have never seen a teenager before. The URL is incredibly lame, too: http://walmart.com/schoolyourway

Comments:

Anonymous Chris said...

The parental screening isn't that bad of an idea. Of course, it won't be very popular with the target audience...

Tuesday, July 18, 2006 3:43:00 PM  
Anonymous Brady J. Frey said...

Yeah, but if parents want to screen, even if it is a cliche statement from someone who was a psych major and an uncle with no children, talking to your kids and spending sometime online is much better than an automated technology system.

Besides, I can't see nontech parents trying to approve tech things - nor kids actually enjoying their content being screened every post - when does it become a writing outlet if you're in your parents shadow? It's definately not going to improve a persons social status, so it's lost a cool factor. The whole point of a blog is to write untamed.

Either way, this thing is garbage -- horrible design, horrible look and feel, out of touch marketing. I hope it spirals into a fast death - and if it doesn't, it's simply because walmart will saturate suburban america with marketing... and when those kids go online and find out about that thing called 'myspace' they'll ditch it in a heart beat.

Thursday, July 20, 2006 11:02:00 AM  
Anonymous Jeremiah said...

"Either way, this thing is garbage -- horrible design, horrible look and feel, out of touch marketing. I hope it spirals into a fast death..."

brady j. frey got his wish.

"Sorry!



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Hahahahh.

Friday, July 21, 2006 1:18:00 AM  

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