Paramount 'Transforms' Movie's Fans Into Haters
Paramount a) is totally clueless about the Internet; b) hates the few remaining people who still love going to movie theaters; c) doesn't mind horrible publicity; or d) all of the above. If you answered "d," then you may have already heard that Paramount SHUT DOWN THE MOVIE BLOG for 7-8 hours (by filing a complaint with the site's host) because the site posted a few pictures showing four actors standing around off camera posing for a picture together on the set of the upcoming "Transformers" movie. The blog owners were never contacted. As the natural and inevitable result of this heavy-handed violence against a former fan of the upcoming "Transformers" movie -- and its million or so monthly visitors -- the site is canceling all future mention of the movie. Paramount "transformed" a year of priceless free publicity into very bad press for the movie. UPDATE: After the uproar over all this, Paramount went into major-league spin control.
8:27 AM * PERMALINK * 3 comments
Comments:
nope, i'm definitely not going to feel bad about pirating this movie.
What is it with business executives and the people managing these positions? From the music industry to the movie industry, it's as if they're run by suits without any knowledge of marketing, advertising, and all around, how to serve their customers. I find it amazing that these are the people making a large sum of money cancelling free publicity, and trying to trash Wilco albums.
Well, good to see they're backing away from their original intention, but I still think any aggressive litigation like that is not a simple 'mistake'. I'd like to know which boss approved the legal expense for that 'mistake'.
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