Company 'Rents' Keywords - $5 Per Month

I thought I'd seen everything in the world of online marketing, but a search engine nobody's heard of called Ir8 Search.com has surprised me with a new service whereby they RENT KEYWORDS to companies for $5 per word, per month. So for your five bills you get exclusive use of the keyword of your choice -- but only for a maximum of three months in a row. Then it's to the back of the line. (Yes, they actually imagine companies will be lining up for this...)