Ad agency Saatchi & Saatchi has come up with a new version of those annoying advertising fliers that underpaid immigrants hang on your door. The new version is a STICKER placed in front of your peephole to help you visualize the use of the service advertised.
12:58 PM * PERMALINK * 45 comments
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Comments:
have they thought of the legal implications of doing such a thing.
I would sue them for the sticker residue and damage for paintwork on any door. Nice to see such a high profile advert agency taking people on from Uni with no idea what their talking about.
Sue sue sue away :P
Hobs
haha, I love that
I hate flyers on my door. I call companies that do that and tell them I'm going to start driving to their home and throw my garbage in front of their door every afternoon.
Yeah, and notice the exact fold for the right effect.
great way to get unsuspecting grandma to open the door to a mugger
all you sue happy people are jellious you didn't come up with the idea!
Dude, I want one of thoes, where can I get one???
'jellious'? Was that on purpose?
This is a great idea. It's too bad it is now going to be abused.
'jellious'? Was that on purpose?
This is a great idea. It's too bad that it is now going to be abused.
I'm waiting for the "ganster pointing a gun" model for practical jokers.
Make your own... the distance is easy to judge if you make one of these lens.
http://www.rainydaymagazine.com/RainyDayMagazineHome.htm#DoorAds
It seems a good idea at first, from a design/marketing standpoint. The method is clever. But the implications take the shine off rather quickly. I don't want anything stuck to my door any more than my car. Would you like a bumper sticker stuck on your car without permission? What if i looked in my rear view mirror and saw an advertisement plastered to my back window just as I'm ready to change lanes. Or even a side mirror. I'd see your ad, yes. But then I'd be furious that you put peddling your product before my safety. I'd also be pissed that you stuck it on my paint or glass and I'd have to clean it off. And, it is dishonest. It's trickery. Who trusts trickery? Not the best way to present your corporate self. Back to the peep hole: the whole point of it is to know who is outside before opening the door. What do i do when someone really does knock and all i see is this goofy delivery dork obstructing my view? I would be livid! Its a safety issue for most people who actually use them. Don't commercialize my safety no matter how clever you think it is. Finally, i never respond in a positive way to trash left on or under my door (or car). It is evironmentally unsound, it makes my home look trashy to others and un-homey to me. Who wants to come home to that? It also makes me feel violated that some anonymous wanker has the nerve to dump their trash on/in/under my door or car--namely because they are too cheap to place an ad--not a good sign for any business. A good basic rule of thumb for marketing: "Don't make me pick up your garbage." I never read these ads. If i ever get one of these on my door, i'm going to make a few hundred "FREE large pizza" coupons and distribute them throughout the neighborhood. That ought to gain them a few more admirers. Or perhaps i should just start putting stickers on their delivery cars' mirrors and windows (for other pizza joints).
I can't belive that no one at the agency didn't have the to nerve stand up and question the wisdom of this approach.
And finally, just because you paid a lot of money for the marketing, doesn't always mean its good.
Negative word-of-mouth is free, and goes a long way. Its tough to undo that.
I want one done up to look like the RIAA anti-piracy unit that are lined up in the hallway outside, just itching to burst in on you. Just for fun, mind you.
"I don't want anything stuck to my door any more than my car. Would you like a bumper sticker stuck on your car without permission? What if i looked in my rear view mirror and saw an advertisement plastered to my back window just as I'm ready to change lanes. Or even a side mirror."
are you kidding me? have you ever seen a post-it note? believe it or not they make adhesive that doesn't ruin everything that it comes in contact with. also, they're not putting it your rearview mirror or side mirror.. they're putting it on your door.. are you going to drive your front door down the freeway and try to change lanes... what are you babbling about?
bravo papa john's, this kicks ass.
No jealousy here-Just safety-This is very dangerous and if the wrong person gets their hands on it-well open the door for who you think is a pizza boy!
Excuse me.
You're (ab)using my private property.
This is called "tresspass" and once I file suit you get to go to jail.
Of course the booking only takes a few minutes, the bail comes quite a bit later.
Don't do something you don't want done to you. Duh!
Hey, Poppa John!
You just lost my business.
Any other bright ideas?
Hey, Poppa John!
You just lost my business.
Any other ideas you want to "share."
Wharton is looking for classics like this.
It's a really clever idea, BUT - a can see another hitch in the ad campaign.
These types of ads are meant to be seen by people at the time of entering their homes, cars, etc., but unless the peephole ad is placed on the recipient's door sometime after work hours or during the night (and presumably the ad-servers aren't planning on doing a "stick, knock, run" routine to announce the presence of the peephole ads) these will first be seen by potential customers from the "wrong" side of the door (the exterior), and the novelty effect will be lost.
Unless the recipient is already at home when the ads are stuck, all people will see at first is a folded piece of paper stuck on their door. Which is even less welcome than the average windshield-wiper flyer.
"No jealousy here-Just safety-This is very dangerous and if the wrong person gets their hands on it-well open the door for who you think is a pizza boy!"
Hahaha- yeah, muggers are going to use these. People will open their doors for a smiling, two dimensional, sompletely still pizza guy, when they didn't even order pizza. I hope no one ever dresses up like a pizza guy to commit home invasion...
Most of you all are ridiculous. It's a great idea. Bravo.
I wonder if there will be an English version also, or are these only intended for Hispanics ordering mejor pizza?
if you are in louisville, ky, be sure to stop by John Schnatti's home, he calls it Valameda and tell him what you think, I bet he will be more than happy to talk to the general public - he's very "approachable,"
oh wait, no he's kinda an asshole
Sorry if you think this is a good idea. You have not thought it through. Suppose you live in an area that has high crime...good idea? What about sticking these on security cameras...good idea? Yes, it is clever, but it also undermines the entire value of a peep hole. Having lived in an area where crime awareness was part of every-day living (NY lower East-side), I would have taken this to the company using this ad...with a brick through the window to help. I don't need to worry about someone hiding beneath this thing when I open my door.
What an excellent idea! I'm sure they could easily be modified to work on security cameras, too! Let the tyranny of effective peephole use end now! I used to live in an area where using the peephole was pretty much mandatory before leaving the apartment. What a waste of time that was! I can just imagine it...
[ding dong]
"Who's there?"
"Pizza Delivery"
"I didn't order a pizza..."
[looks out peephole to see smiling pizza guy]
[unlock door]
"I didn't order a piz-"
[perp stabs person, breaks into apartment and steals everything]
It is clever, but if you think it's a good idea, you need to get out of suburubia and take a look around.
Has anyone actually verified if this is true? I would bet it's just some idiot with a lot of time and Photoshop doing it.
Papa John has lost my business for a while.
While these would certainly be as annoying as every other type of flier I already receive on my door, we all should consider the scenic backdrop behind the deilvery guy's head. Certainly that would clue everyone in that it was an ad stuck to the door versus a crazed, homicidal lunatic. Everyone knows what the shrubbery looks like across the street, or if any even exists (for those of you in enclosed apartment complexes). Thus, I'm forced to believe they included the background for the purpose of making the ad identifiable as one. Clever - yes; Annoying - yes; Harmful - not likely...
I agree with most people - this is a really bad idea. Here's a simple solution though. If you have a screen/storm door - lock it.
Zeke
It is a unique marketing idea, but I agree that it is a dangerous one as well. Not only is there potential for people to open the door in confusion, but it also abstructs the view of a device that is used by many people to screen opening a door to a potentially dangerous visitor. I think that last one alone is grounds for killing this campaign, whether by legal or consumer pressure -- I sure don't want one stuck on the door of my Mom's house.
The first thing I'd notice is that I don't have bushes like that, and then I'd realize that I don't have a peephole.
That's about the time I'd give them the finger and remind them we don't have Papa John's around here.
I'm so hungry. I'd love a pizza right now. Anyone wanna slice?
Look at the pic closer. There is no scenic backdrop. Its whatever's normally out your peephole except for the smiling pizza guy and box of (generally crappy) pizza. But then, there's the spoiler: the smiling pizza guy. No pizza guys smile. They're beating the crap out of their cars for everyday for 'blunt' money wondering how the hell they became pizza delivery drivers.
Complaining is a waste of time if you're not complaining to the right people. Let Papa John's know what you think.
http://www.papajohns.com/feedback/ageverification.htm
All this whining is probably why it launched in Peru and not in the U.S. People need to smile more and sue less.
why the 'underpaid immigrant' comment you prick
I have a "No Soliciting" sign on my door and the constant stream of flyers I receive is startling. I call these people and ask them to stop and the general response is the phone equivalent of a blank stare...
"I have a 'No Soliciting' sign on my door."
"Uh-hu..."
"I don't want flyers."
"Hmmm... what's your address?"
"It doesn't matter. Tell you flyer people to not flyer homes with a 'No Soliciting' sign on the door two feet from where they left the paper."
"Um, okay..."
One time the number on the flyer was a home office and the agent's wife answered and was upset I called and interrupted her day with a complaint. She hung up on me. So I called back and I told her she shouldn't leave her home number on someone's door step who told her not to if she didn't want a call.
Like I'm the crazy one. Just leave me alone when I ask you to.
okay...you guys are seriously being so ignorant. First of all, if you would sue someone for putting a FLYER on your door that you could easily take off within 5 seconds then you are crazy and have way too much time on your
hands.
"I would sue them for the sticker residue and damage for paintwork on any door." okay, there would be no damage and if there was and you, by some bizarre ruling, actually succesfully sued them then you would get like $5.
Honestly, just stop having too much time on your hands
Great was to break in to someone house... Place Sticker...Knock KNock free pizza the open the door... pull your gun...
you need a life.
"Anonymous said...
I have a "No Soliciting" sign on my door and the constant stream of flyers I receive is startling. I call these people and ask them to stop and the general response is the phone equivalent of a blank stare...
"I have a 'No Soliciting' sign on my door."
"Uh-hu..."
"I don't want flyers."
"Hmmm... what's your address?"
"It doesn't matter. Tell you flyer people to not flyer homes with a 'No Soliciting' sign on the door two feet from where they left the paper."
"Um, okay..."
One time the number on the flyer was a home office and the agent's wife answered and was upset I called and interrupted her day with a complaint. She hung up on me. So I called back and I told her she shouldn't leave her home number on someone's door step who told her not to if she didn't want a call.
Like I'm the crazy one. Just leave me alone when I ask you to."
An Alien or Predator sign might be great, too ...
I would sue if I had a no soliciting sign up. It's not only about the 5 seconds that it takes to take the ad off.
If I go on vacation and that thing is stuck to my door for two weeks, someone's bound to notice that I'm not home and use that information against me (to break in, since they know no one's home). Ohhh.. didn't think of that???
If someone asks you not to solicit, DON'T SOLICIT. It doesn't matter that your brain hasn't come up with the reasons why they might not want to be solicited.
wow what a bunch of sour, bitter, joyless individules most of you are. The 10 year old inside of you would kick you in in the shin for being so up tight.
After having red most of the whining, here's my 10 cents:
This exact page is a perfect example of uptight, senile America if you ask me. Complaints, complaints, complaints. Like the whole world is against you. If this was on my door, I'd probably smile. I'd smile, take it off and complain IF there was damage, IF there was something wrong. Why assume the worst? What kind of life do you have? The western culture is the top 10% of the world. 90% of the world population would LOVE to have your problems.
What good is life if you can't smile?
Cheers.
thats a funny way of advertisisng your new door sticker flyers,by using the phrase under paid immigrants....when a lot of this so called immigrants have business's of their own who might consider purchasing from you,but probably no longer will...
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