NYC Manholes Turned Into Coffee For Ads
Ad creep: A Gurerilla marketing campaign by the ad company Saatchi & Saatchi for Folgers has turned some New York City manholes into STEAMING CUPS OF COFFEE! (props to Coloribus Blog and Le Blog du Marketing Alternatif)
9:29 AM * PERMALINK * 46 comments
Comments:
I wouldn't want to drink THAT brew.
Not most *associative* place to put that, but that is pure marketing genius. Brilliant!
You mispelled "Folgers".
isnt that dangerous?
Ugh. Trust a "designer" or "marketing guru" to think that one up. Obviously someone who has never had to bear the foul odour coming up from NYC's underbelly.
You may as well start painting trashcans like McDonalds fries containers and having the rotten overflowing contents look like the contents.
This picture is obviously photoshopped. Look close.
How many photoshop hours did that take?
New York sewer juice in a mug... creative execution is interesting and will draw attention but I'm not really sure that I'd buy this coffee...
And it's Folgers not Folders :)
I think you meant Folgers
From that you could infer that Folgers coffee comes from the sewers! Eww
But that is still clever.
YOU GO MATTHEW!
THAT WOULD PUT A SMILE ON FACE
This is such a fake. Look at the steam origination points before and after, not to mention the lighting isn't even close. Good idea, don't get me wrong, but it's nothing you don't see on Worth1000 every day.
I wonder if the smell would really entice somebody to buy the coffee.
However, a cool idea!
That's pretty clever how they linked manhole steam to coffee steam, but it's just... blah. No good. What if someone steps in the coffee? Then what?
Well, doesn't that make coffee look like sewer sludge (no offense. For me, that's what it tastes like, but I do know a lot of coffee addicts), and I don't want to offend them.
lmao that should make for some interesting lawsuits
photoshop much?
Surely they mean Folgers ...
Guerilla marketing?
I doubt it.
Companies like that dont usually do that kind of advertising.
This is product placement that cost $$$. Do you know how many clubs get hassled by cops with nothing else to do because they had flyers distributed and their address is on it?
Lots.
So is Fodgers trying to tie in that their coffee tastes like NYC sewer water?
Josh
http://www.funnyjawbone.com
Clever idea, I like it! ;-)
That's perfect placement for the product. Goes hand in hand. Folgers - the coffee that might as well be road grime. terrible tasting coffee.
Finally, free coffee!(who says theres nothing such as a free lunch?) ; )
Better or worse than the stupid MSN butterfly thing?
I think that's neat but I also have genital warts so what do I know.
I wonder if they did anything about the smell?
http://digg.com/design/Ads_turn_New_York_manhole_covers_into_coffee_
You're on Digg.
well, that is how their disgusting swill does taste.
I wouldn't doubt that someone would try that, because ad people are whores, but it's still a photoshop job.
You know.. all you folks ranting photoshop need to grow a sense of humor. Even if its a total fake, its ammusing. Let a little sunshine in to your dismal mediocre lives.
Looks very much like Photoshop to me too. Specially on the text around it. The "ground" is not that smooth to the letters as on this picture.
http://www.noteme.com
Photoshop my arse, this is def the real thing!!
Look really close and you'll see the guy who fell off his bike is still swimming in the coffee. The woman walking past is considering helping him out, if only the coffee didn't stink of s#it.
Somebody must have been fired from the Folgers company.
Not sure if it is photoshopped or not but it clearly isn't a real cup of coffee for those who wonder if someone is going to fall in. If you look at the pic you can see the two holes from the manhole cover where the steam is coming from. Seems reasonable to think it might just be an overlay on top of the manhole cover.
Wow...we all know that it's done with photoshop.
The thing that amazes me is how everyone here is just meh, photoshop much, of course it is you fools!
It's an ad and it's not real, just something that was created, everyone should get a life and a hobby.
It makes no marketing sense. What nitche of the market are they trying to capture, the bums of N.Y.?
This is actually real I'd say. Haven't you seen the guy that can paint such realistic things onto sidewalks or lil park settings? Its scary how real they seem! But who knows, it could be faked... But I know there is a guy who does this sorta thing for a living. And the steam coming up from it is the heat escaping! Note that the black part is right on top of the normal manhole holes so it doesn't affect the art.
Haven't you seen the guy that can paint such realistic things onto sidewalks or lil park settings?
That "guy" is Julian Beever, but he didn't draw this over the manhole. Actually no one did, because it's a handmade vinyl cover simply placed over top. It was on top of the manhole for an entire 30 minutes that day... now it's back in my office.
Ha, nice one... people crack me up how literal they get with stuff.
It made people think about coffee, and made them think about folgers. Seems like a job well done to me. Why does it evenn matter if it was photoshop, on somelevel everything is photoshop, or it wouldn't be on the internet.
This has not been photoshoped, it's not a fake or some internet joke. I live in New York, they are real.
Absolutely real. No tricktography here... Check one of these manholes out on Bleeker and Seventh Avenue. Downtown manhattan. The advertising agency that worked on this project has phenominal skills.
So, corporate ads=good, yet grafitti=bad.
F**k that.
This is NOT a photoshop picture. I live in NYC and I've seen it personally! I will even take some pictures of it tomorrow and post a link here with the pictures proving that it is REAL and not photoshopped!
I like ads on the floor it means I can just casually squat down and shit on them!
Vive le Revolution!
Those images looks really really amazing. I wish I could do half of that.
- ØØ -
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